Boasting a list of clients including Muse, Rise Against, Parkway Drive, The Ghost Inside, Atlantic Records, Epitaph and Asking Alexandria, Tim Minarzik is one to watch. The German design maestro is a huge fan of supporting the local music scene with good values and great design so we caught up with him on what he’s been up to, the renaissance of his former design alias Throne Media and his merch favourites.
Hi Tim! Howâ€™s it going? Firstly, for those who arenâ€™t familiar â€“ who or what is Throne Media?
Hey, Throne Media is my design alias. For the last few years I helped local bands get good merch, logo and album designs for a fair price. Just recently I started working for the bigger bands in the industry. That’s why I changed my working name from Throne Media to my real name â€œTim Minarzikâ€. But all in all Iâ€™m still the one who just loves to help local bands.
If you were to give someone a starting point for your work, what would you point people towards?
I think my website is a good place to browse through my work. But my Facebook site would be a better place to get to know me a bit better. I upload a lot of personal artwork there, try to help people and give feedback. I love to connect with the people that are into my work and facebook allows to do that in a simple way.
Here at Merch Mouth, music merchandise is king. What bands (new or old) do you think have had the most memorable or interesting approaches to merchandise and what are the favourite shirts that youâ€™ve got in your bank at home?
As a merch collector I have over 200 shirts at home. My favorite shirts were always from the same bands. Converge always had awesome designs Jacob Bannon is an awesome artist who defined a style that works so well with their music. The â€œJohn Doeâ€-Face is just pure awesome.
Iâ€™m also in love with Milo from Descendents. Something about their logo rules so much that I always wanted to have these shirts and albums.
We’re big fans of Milo too! The Descendent’s watches are our favourite staples right now. What are the things that immediately put you off or make you want to buy merch?
If it captures the vibe of the band I mostly like it. But I want to buy a shirt when itâ€™s simple. Iâ€™m into bold and simple designs. Thats why I own so many hardcore bandshirts. Iâ€™m absolutly no guy for overly illustrated comic designs or street wear based designs. I like shirts that look like a merch design but are simple at the same time.
What bands do you have stuck on repeat at the moment? Who are your tips for 2014?
At the moment Iâ€™m into stuff like Tycho or Unkle. Nothing Iâ€™d buy merch from but itâ€™s awesome to work to. I also just got into Lorde. Another album I keep coming back to is the new Drake album.
But my taste changes daily. I donâ€™t know which band everyone should look for in 2014. Maybe Polyphia, an instrumental band which is extremly talented, canâ€™t wait for the things they have in store.
Do you take visual inspiration from any of the music you listen to?
Absolutly! When someone contacts me about work I always request some sort of song material with lyrics. I love listening to the songs and come up with ideas I have in mind while listening to the song. I rarely get worked out concepts from bands, they normally just send me a song, lyrics and let me do my thing which always worked out. Itâ€™s hard if you donâ€™t like the band but Iâ€™m a big music fan so this doesnâ€™t happen too often.
Youâ€™ve gone through a bit of an overhaul over the last few months. What does the future hold for Throne Media?
I hope my new website shows that Iâ€™m still into helping out everyone. I want to release a lot of resources for aspiring designers and at the same time I want to expand my working field. I just recently started working with a lot of mainstream artists and canâ€™t wait to release these things. I also do a lot more personal artworks and try to get somewhere with these.
If there was any artist or label you could work with, dead or alive, who would you choose and why?
That’s a hard one. My dream client is Slipknot. They got me into Metal music and I remember browsing through their merch back in the day. To have a design approved by them would be really cool. I feel like that’s a really good goal since Iâ€™m not too far away from that.
As far as labels I already had my dream label to work with me. I did a design for a band called Heartist which are on Roadrunner. Being that kinda guy who started with Roadrunner this was cool to be paid by that very label. Deathwish Records would be awesome aswell, I feel like they know what they do and collaborate with Jacob Bannon would be the best thing ever for me.
Are there any top tips to pass on to aspiring designers that took you far too long to figure out?
That sounds stupid but the best tip I have is to forget about the big bands if you were just starting out. Maybe donâ€™t even do merch designs. Just work your way through as many tutorials as possible. You might think you are a boss at designing merch and Parkway Drive would be more than happy to work with you but it took me so long to get these bands to pay attention. Just do a lot of non-music based stuff in Photoshop and go from there.